The Greater Metropolitan Cemeteries Trust (GMCT) required a comprehensive review of all collateral across their network of 19 cemeteries and memorial parks. Research had shown that they needed to more effectively communicate their key offerings and processes with customers. The project initially involved extensive engagement with stakeholders at every level of the organisation. I met with executive leaders through to frontline customer service teams to understand their current challenge, assess existing materials and determine how effectively they were meeting customer needs.

A strategic, organisation‑wide approach was implemented through a new suite of collateral that aligned with GMCT’s brand, addressed operational requirements, and strengthened the customer experience. This involved managing creative direction, developing detailed briefs, producing photoshoots, writing and refining copy, coordinating stakeholder engagement, and overseeing print production to ensure consistent, premium final products.

The end result was a suite of high quality materials that showcase GMCT’s cemeteries and memorial parks, guide customers through purchasing  processes, and explain key concepts such as the Right of Interment.