Hill +

Communications consulting that adds more.

More clarity. More impact. More confidence.

About

I’m Maggie. I’m a communications and media executive with more than two decades of experience helping organisations communicate with clarity, confidence and impact. My work is grounded in creating innovative communications solutions that cut through complexity and reach the audiences that matter most.

Across my career, I’ve worked in a range of fast-paced and issues-rich environments. From the national broadcaster to ministerial offices, the public service and the not‑for‑profit sector. This breadth of experience has shaped my ability to quickly distil complex issues, craft compelling stories and guide organisations through high‑stakes communication challenges.

My foundation in journalism at the ABC taught me how to communicate with precision across online, radio and television. I later strengthened my expertise through senior media advisory roles in government, navigating sensitive issues and delivering clear, strategic communication under pressure. Over time, I expanded my focus into strategic communications, leading integrated campaigns, advising executives and supporting organisations to translate complex topics into accessible, meaningful messages. Completing a master’s degree in marketing further deepened my capability to design and deliver communications strategies that drive engagement and influence.

I founded Hill+ to give organisations access to agile, executive‑level communications support without the overhead of a traditional agency model. Through this work, I partner with corporate, government and not‑for‑profit clients to navigate complex issues, elevate their strategic thinking and deliver communications solutions that resonate.

Services

My services can be engaged as a clearly scoped stand‑alone project or through an ongoing retainer arrangement. I can work independently as a communications consultant or integrate into your team to deliver polished, strategic and impactful work. The areas below provide an overview of the services I can offer. The best way to understand how I can deliver results for you is by arranging a catch up to discuss your current challenge.

Effective communication can only happen when there is a well thought out strategy behind it. We are operating in an increasingly complex world where audiences are exposed to more news and content than ever before. That It means that a well thought out strategy that truly stands out is critical for achieving results. I can work with your organisation to unpack your challenges and advise the right steps to address them.
Whether you are facing poor customer feedback, low media visibility or crisis vulnerability, I have a tested and agile approach that ensures a solution that will deliver the results you need. My experience working at an executive level ensures I can create a strategy that is aligned with your organisation's goals and sensitive to your organisation’s unique context.
My strategic and advisory services include:
- Strategic audit - understanding where you and your team are currently placed from a media or communications perspective and developing recommendations for how you can enhance and uplift your work in this space to be more strategic and impactful.
- Strategy development - developing a strategy to help your organisation overcome their current challenge through a media or strategic communications solution.
Creating content that genuinely resonates with audiences requires more than strong writing. It demands strategic insight, subject‑matter understanding and the ability to translate complexity into clarity. This is one of the areas I work best.
Whether your organisation is starting from scratch or needs additional senior support, I bring extensive experience in shaping content that informs, engages and drives action for a range of channels including website copy, webinars, speeches, social content and high‑impact collateral.
I can effectively partner with subject matter experts and stakeholders to draw out their knowledge and turn it into compelling, accessible material. I’ve shown my ability to do so across complex research, technical detail and nuanced issues, ensuring the final product is both accurate and engaging. I also collaborate seamlessly with creative teams when needed including briefing photographers, videographers and designers to produce content that is cohesive, polished and aligned with organisational goals.
My capability includes:
- Strategy implementation and refinement
- Briefing and managing creative suppliers
- Overall project management, including approvals
- Content creation across a range of channels and platforms
Earned media coverage is one of the strongest ways to position your organisation as a credible thought leader. As a former journalist at the ABC as well as an experienced PR professional who has successfully placed leading stories at national outlets, I know what is needed to secure such coverage.

I work with your organisation to proactively identify story opportunities and develop these to a level that they can successfully generate coverage. This includes developing materials, sourcing and preparing case studies as well as working with spokespeople to ensure they can effectively and credibly deliver messages.

I can also equip and support your team with reactive media. Whether it is a challenging issue or an actual crisis, my extensive experience working with journalists means I know how to effectively manage these situations as they arise. This includes identifying issues before they hit the media and mitigating negative impact if they do.
Through sharing the knowledge and skills I have developed over 20 years in journalism and communications, I can develop your team's ability to speak with the media and ensure they are ready to manage complex issues when they arise. This training can be delivered in a workshop or 1-2-1 setting.
Media training
In this training I work with communications professionals, key spokespeople and subject matter experts to build their capability without losing their unique voice.
My experience as both a journalist and executive level media advisor means I understand what the media needs and what spokespeople should expect when they speak to them.
I custom develop training that is the right fit for your organisation and ensure it covers:
Understanding the media: The media landscape is rapidly evolving and can seem mysterious. I unpack key insights that will help you work more effectively with journalists and get more out of media opportunities.
Interview preparation: Understand the steps you can take ahead of an interview to prepare effectively and ensure you are feeling calm and confident when the camera is rolling.
Responding to challenging questions: When challenging questions come your way, it is human instinct to shut them down. Learn strategies that will help you respond effectively without being evasive.
Real-world scenarios: Participate in real world scenarios that give you the opportunity to test the skills you’ve learnt and understand how you can build your capabilities even more ahead of your next media opportunity.
Issues management
When a media issue hits, your organisation needs to be ready. This doesn’t mean having a holding statement drafted, it is about having the systems and processes in place to ensure you can respond effectively and maintain trust with your audience. This workshop is designed to strengthen your organisation’s capability to do just this.
Drawing on my extensive media and communication experience, I will work with your communications team and key internal stakeholders to understand where you are now and the steps you can take to ensure you are ready for your next challenge. This workshop covers:
Assessing where you are currently: Unpack where your team is at currently when it comes to identifying, managing and responding to issues.
Strengthening ways of working: Understand how the systems, processes and partnerships that you have in place can be streamlined and strengthened in order to respond more effectively when it matters most.
Building strategic partnerships: Who do you need to have in your corner when an issue arises? Are there people in and around your organisation that you can be better partnering with in order to identify, prevent and manage complex issues?
Scenario based exercises: Test your thinking with a real-world scenario to hone the important work you have put in place and ensure it is effectively sharpened to achieve maximum impact.